UK Accounting Glossary
1. transitive To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream.
2. transitive, figuratively To produce excessive and sometimes undesirable or unproductive activity or motion.
3. intransitive To move rapidly and repetitively with a rocking motion; to tumble, mix or shake.
Attrition or turnover of customers of a business or users of a service. In the new economy (which provides unprecedented choice, and instant and global access to products and information) churn rate determines business earnings and growth. A firm has to earn and re-earn every day the loyalty of its customers.
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Definitions for Churn are sourced/syndicated and enhanced from:
This glossary post was last updated: 30th September 2019.