Business, Legal & Accounting Glossary
A specific result that a person or system aims to achieve within a time frame and with available resources.
In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives include minimising expenses, expanding internationally, or making a profit.
goal, purpose, target, object, unbiased
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This glossary post was last updated: 15th January, 2020 | 468 Views.