Define: B2C

UK Accounting Glossary

Definition: B2C


Quick Summary of B2C


Sales made directly to the end-user, rather than through another business entity.



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Full Definition of B2C


B2C is the abbreviation for business-to-consumer electronic commerce. B2C is an electronic Internet-facilitated medium where products or services are sold from a company to a consumer. There are five classifications of B2C electronic commerce: direct sellers, manufacturers, online intermediaries, advertising-based models and community-based models. Direct sellers are the most well-known B2C companies. These B2C businesses include e-tailers and manufacturers. B2C can be used to sell virtually any type of product online. B2C electronic commerce offers the following advantages: convenience, real-time changes in products and price and an enhanced buying experience. B2C also faces some challenges. The two main B2C issues are building traffic and sustaining customer loyalty. Those who have mastered B2C electronic commerce know the value of effective communication and also the value of the B2C customer.


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Examples of B2C in a sentence


After spending twenty years only selling to other retail establishments, the company decided to move into business-to-consumer sales, and opened their first store in the city’s main shopping mall.
The rise in internet sales has made it easier for smaller companies to develop a direct B2C market.



Cite Term


To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
https://payrollheaven.com/define/b2c/
Modern Language Association (MLA):
B2C. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. April 02, 2020 https://payrollheaven.com/define/b2c/.
Chicago Manual of Style (CMS):
B2C. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. https://payrollheaven.com/define/b2c/ (accessed: April 02, 2020).
American Psychological Association (APA):
B2C. PayrollHeaven.com. Retrieved April 02, 2020, from PayrollHeaven.com website: https://payrollheaven.com/define/b2c/

Definition Sources


Definitions for B2C are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 4th February 2020.