Define: Word Of Mouth

Business, Legal & Accounting Glossary

Definition: Word Of Mouth

Quick Summary of Word Of Mouth

Information that is transmitted from person to person directly.


Examples of Word Of Mouth in a sentence

The on-line advertisements started a word-of-mouth campaign that drove sales higher during the first year.
Depending on word-of-mouth, the band manager didn’t bother to advertise the release of their new CD.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Word Of Mouth. Payroll & Accounting Heaven Ltd. April 06, 2020
Chicago Manual of Style (CMS):
Word Of Mouth. Payroll & Accounting Heaven Ltd. (accessed: April 06, 2020).
American Psychological Association (APA):
Word Of Mouth. Retrieved April 06, 2020, from website:

Definition Sources

Definitions for Word Of Mouth are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 9th March, 2020