Business, Legal & Accounting Glossary

Definition: Wholesaler


Quick Summary of Wholesaler

Person or firm that buys a large number of goods from various producers or vendors, warehouses them and resells to retailers.

What is the dictionary definition of Wholesaler?

Dictionary Definition

A person or company that buys merchandise from manufacturers, importers, or distributors and resells the merchandise to retail businesses and to business and institutional end-users.

A distributor or salesman who sells mainly to banks, brokerage firms, and financial advisors rather than consumers.

Full Definition of Wholesaler

Person or firm that buys a large number of goods from various producers or vendors, warehouses them and resells to retailers.

  • Internal Wholesaler works with sales managers and regional wholesalers to develop specific sales strategies, provide support to external sales, and is responsible for identifying new opportunities.
  • External Wholesaler is responsible for increasing product visibility through promotion as well as increasing product sales.

Wholesalers who carry only non-competing goods or lines are called distributors.

Examples of Wholesaler in a sentence

You should always try to do business directly with a wholesaler so that you can get the best possible price.

He was a wholesaler and he informed us that he liked his job as a wholesaler and would not trade it for anything.

When the cupcake retailers ran out of paper, they contacted a wholesaler for a cheaper rate rather than buy it from another retailer and pay the mark-up price.

Synonyms For Wholesaler


Related Phrases

forward buy
affiliated wholesalers
channel stuffing
trade price

Wholesaler FAQ's

What Is A Wholesaler?

A distributor or middleman who sells mainly to retailers and institutions, rather than consumers.

In the consumer world, there are often many companies that buy and sell products before they reach the hands of the consumer. Products usually are bought and sold between manufacturers, wholesalers, and retailers before a consumer actually purchases the product.

All consumer goods and products start at the manufacturer. The manufacturer most often designs and produces the product. The manufacturer then sells the finished product to a wholesaler because wholesalers often have relationships with retailers and distribution chains that manufacturers don’t have. The wholesaler in turn sells the product to a retailer which can market and sell the product to an end customer.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Wholesaler. PayrollHeaven.com. Payroll & Accounting Heaven Ltd.
August 16, 2022 https://payrollheaven.com/define/wholesaler/.
Chicago Manual of Style (CMS):
Wholesaler. PayrollHeaven.com. Payroll & Accounting Heaven Ltd.
https://payrollheaven.com/define/wholesaler/ (accessed: August 16, 2022).
American Psychological Association (APA):
Wholesaler. PayrollHeaven.com. Retrieved August 16, 2022
, from PayrollHeaven.com website: https://payrollheaven.com/define/wholesaler/

Definition Sources

Definitions for Wholesaler are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 28th December, 2021 | 0 Views.