UK Accounting Glossary
Selling a product or service by using telephone contact with the potential customer.
The business of selling products or services by making unsolicited telephone calls to potential customers.
The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.
Telemarketing used to be very popular with advertisers, but now that many people have signed up for the “do not call” listing, it is used less.
To save money, most companies use automatic message systems, or “robo-callers”, to create their telemarketing calls.
The newspaper started a telemarketing campaign to boost its subscriptions, by calling non-subscribers.
To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.
Definitions for Telemarketing are sourced/syndicated and enhanced from:
This glossary post was last updated: 15th February 2020.