Define: Telemarketing

UK Accounting Glossary

Definition: Telemarketing

Quick Summary of Telemarketing

Selling a product or service by using telephone contact with the potential customer.

What is the dictionary definition of Telemarketing?

Dictionary Definition

The business of selling products or services by making unsolicited telephone calls to potential customers.
The marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.


Examples of Telemarketing in a sentence

Telemarketing used to be very popular with advertisers, but now that many people have signed up for the “do not call” listing, it is used less.
To save money, most companies use automatic message systems, or “robo-callers”, to create their telemarketing calls.
The newspaper started a telemarketing campaign to boost its subscriptions, by calling non-subscribers.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Telemarketing. Payroll & Accounting Heaven Ltd. March 28, 2020
Chicago Manual of Style (CMS):
Telemarketing. Payroll & Accounting Heaven Ltd. (accessed: March 28, 2020).
American Psychological Association (APA):
Telemarketing. Retrieved March 28, 2020, from website:

Definition Sources

Definitions for Telemarketing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 15th February 2020.