Business, Legal & Accounting Glossary
A logo, image, or other icon that identifies a service rather than a tangible product.
A word, phrase, logo, symbol, colour, sound or smell used by a business to identify a service and distinguish it from those of its competitors. If the business uses the name or logo to identify a product, such as a camera, it is called a trademark. In practice, the legal protections for trademarks and service marks are identical.
The roar of the lion in an MGM movie is one of their service marks.
Once her domain name was confirmed, she created a logo and registered it as a service mark to use on each individual web page.
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This glossary post was last updated: 22nd April, 2020 | 2 Views.