Business, Legal & Accounting Glossary
In trademark law, a mark that is not inherently distinctive becomes protected after developing a “secondary meaning”: great public recognition through long use and exposure in the marketplace. For example, though first names are not generally considered inherently distinctive, Ben & Jerry’s Ice Cream has become so well known that it is now entitled to maximum trademark protection.
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This glossary post was last updated: 22nd April, 2020 | 0 Views.