Business, Legal & Accounting Glossary
Regionalisation is the process of dividing an area into smaller segments (known as regions).
An act, way or process of regionalising.
Regionalisation is the tendency to form decentralised regions.
Regionalisation is the process of dividing an area into smaller segments (known as regions). One of the more obvious examples of regionalisation is the division of a country into states or counties. Businesses also use regionalisation as a management technique and as a way to ensure that needs unique to specific areas are fulfilled appropriately.
Businesses within the UK use regionalisation in order to cater to the needs of each the counties within the country.
You need to be aware of how regionalisation affects your product and should amend your marketing approach to each segment as appropriate.
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This glossary post was last updated: 1st April, 2020