Push-Pull Strategy

Business, Legal & Accounting Glossary

Definition: Push-Pull Strategy



Full Definition of Push-Pull Strategy


Push-Pull Strategy is the effective simultaneous use of a combination of two marketing strategies:

PUSH =

  1. (physical distribution definition) A manufacturing strategy aimed at other channel members rather than the end consumer. The manufacturer attempts to entice other channel members to carry its product through trade allowances, inventory stocking procedures, pricing policies, etc.
  2. (sales promotion definition) The communications and promotional activities by the marketer to persuade wholesale and retail channel members to stock and promote specific products.

PULL =

  1. (physical distribution definition) A manufacturing strategy aimed at the end consumer of a product. The product is pulled through the channel by consumer demand initiated by promotional efforts, inventory stocking procedures, etc.
  2. (sales promotion definition) The communications and promotional activities by the marketer to persuade consumers to request specific products or brands from retail channel members.

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Push-Pull Strategy. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. July 04, 2020 https://payrollheaven.com/define/push-pull-strategy/.
Chicago Manual of Style (CMS):
Push-Pull Strategy. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. https://payrollheaven.com/define/push-pull-strategy/ (accessed: July 04, 2020).
American Psychological Association (APA):
Push-Pull Strategy. PayrollHeaven.com. Retrieved July 04, 2020, from PayrollHeaven.com website: https://payrollheaven.com/define/push-pull-strategy/

Definition Sources


Definitions for Push-Pull Strategy are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 9th April, 2020 | 4 Views.