Business, Legal & Accounting Glossary
Showing a product in a popular television show or movie to entice the viewer to want to buy the product.
The product placement of a popular candy in the movie “E.T.” led to a huge jump in sales for that product.
Soda companies rely heavily on product placement, especially in music videos.
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This glossary post was last updated: 15th February, 2020 | 0 Views.