Define: Product Placement

UK Accounting Glossary

Definition: Product Placement

Quick Summary of Product Placement

Showing a product in a popular television show or movie to entice the viewer to want to buy the product.


Examples of Product Placement in a sentence

The product placement of a popular candy in the movie “E.T.” led to a huge jump in sales for that product.
Soda companies rely heavily on product placement, especially in music videos.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Product Placement. Payroll & Accounting Heaven Ltd. April 02, 2020
Chicago Manual of Style (CMS):
Product Placement. Payroll & Accounting Heaven Ltd. (accessed: April 02, 2020).
American Psychological Association (APA):
Product Placement. Retrieved April 02, 2020, from website:

Definition Sources

Definitions for Product Placement are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 15th February 2020.