Business, Legal & Accounting Glossary
Marketing that focuses on a very specific category of customers within a larger market.
Unlike newspaper advertising, on-line niche marketing messages can be e-mailed directly to only those people who express an interest in the product.
Michael had spent so many years in niche marketing that he found it difficult to transition into his new position with a large multimedia advertising company.
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This glossary post was last updated: 15th February, 2020 | 0 Views.