Define: Niche Marketing

Business, Legal & Accounting Glossary

Definition: Niche Marketing

Quick Summary of Niche Marketing

Marketing that focuses on a very specific category of customers within a larger market.


Examples of Niche Marketing in a sentence

Unlike newspaper advertising, on-line niche marketing messages can be e-mailed directly to only those people who express an interest in the product.
Michael had spent so many years in niche marketing that he found it difficult to transition into his new position with a large multimedia advertising company.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Niche Marketing. Payroll & Accounting Heaven Ltd. April 08, 2020
Chicago Manual of Style (CMS):
Niche Marketing. Payroll & Accounting Heaven Ltd. (accessed: April 08, 2020).
American Psychological Association (APA):
Niche Marketing. Retrieved April 08, 2020, from website:

Definition Sources

Definitions for Niche Marketing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 15th February, 2020