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Definition: Neuroeconomics

What is the dictionary definition of Neuroeconomics?

Dictionary Definition

A combination of neuroscience, economics and psychology used to study the decision-making process.

Full Definition of Neuroeconomics

Neuroeconomics is a new science that works at the intersection between neuroscience and economics.

Researchers are investigating the link between thought, emotion and economic behaviour. It has long been stated, for example, that investment is driven largely by fear and greed. Neuroeconomists are attempting to define exactly to what extent that is true, and how the process works.

This approach is believed to help understand how reward and punishment, risk-taking, altruism and addiction can all lead to economic activities that might be considered ‘irrational’.

Using magnetic resonance imaging (MRI) they have determined that different parts of the brain respond to (or ‘light up’) for different types of decision-making or emotional response.


Neuroeconomics has been developing theories based on the pioneering approach of behavioural economics, a discipline that seeks to move beyond theories of ‘rational’ decision making to understand how emotions influenced the actual behaviour of individuals in isolation, and of markets as a whole.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Neuroeconomics. Payroll & Accounting Heaven Ltd. May 25, 2020
Chicago Manual of Style (CMS):
Neuroeconomics. Payroll & Accounting Heaven Ltd. (accessed: May 25, 2020).
American Psychological Association (APA):
Neuroeconomics. Retrieved May 25, 2020, from website:

Definition Sources

Definitions for Neuroeconomics are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 29th March, 2020 | 0 Views.