Define: Mass Marketing

Business, Legal & Accounting Glossary

Definition: Mass Marketing


Quick Summary of Mass Marketing


The use of any medium to sell to a wide variety of consumers at once.



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Examples of Mass Marketing in a sentence


A mass marketing campaign may generate some leads, but data mining will help you sell to a smaller, specific audience.
The last mass marketing campaign was not very successful, and the CEO decided to hire a new advertising director.



Cite Term


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Page URL
https://payrollheaven.com/define/mass-marketing/
Modern Language Association (MLA):
Mass Marketing. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. April 06, 2020 https://payrollheaven.com/define/mass-marketing/.
Chicago Manual of Style (CMS):
Mass Marketing. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. https://payrollheaven.com/define/mass-marketing/ (accessed: April 06, 2020).
American Psychological Association (APA):
Mass Marketing. PayrollHeaven.com. Retrieved April 06, 2020, from PayrollHeaven.com website: https://payrollheaven.com/define/mass-marketing/

Definition Sources


Definitions for Mass Marketing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 15th February, 2020