Define: Mass Marketing

Business, Legal & Accounting Glossary

Definition: Mass Marketing

Quick Summary of Mass Marketing

The use of any medium to sell to a wide variety of consumers at once.


Examples of Mass Marketing in a sentence

A mass marketing campaign may generate some leads, but data mining will help you sell to a smaller, specific audience.
The last mass marketing campaign was not very successful, and the CEO decided to hire a new advertising director.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Mass Marketing. Payroll & Accounting Heaven Ltd. April 06, 2020
Chicago Manual of Style (CMS):
Mass Marketing. Payroll & Accounting Heaven Ltd. (accessed: April 06, 2020).
American Psychological Association (APA):
Mass Marketing. Retrieved April 06, 2020, from website:

Definition Sources

Definitions for Mass Marketing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 15th February, 2020