Business, Legal & Accounting Glossary
A housemark is a distinctive mark used in identifying products as well as professional services (such as architecture, consultancy, engineering) provided by an organisation. For example, the housemark ‘IBM’ is used on all hardware, software, and a bevvy of services provided by International Business Machines Corp.
A house mark was originally a mark of property, later also used as a family or clan emblem, incised on the facade of a building, on animals, in signet and similar in the farmer and burgher culture of Germany and Scandinavia.
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This glossary post was last updated: 28th December, 2019 | 7 Views.