Business, Legal & Accounting Glossary
Greenwash is the act of giving your company, product or service a veneer of being environmentally friendly. It is an amalgam of whitewash, the act of hiding something unpleasant with a shiny PR-friendly exterior, and green, meaning anything that is either good for the natural world or less harmful than current polluting alternatives.
Greenwashing has become a mainstream activity in the last few years because consumers are increasingly demanding green solutions, and every company has reacted to that need, whether they have appropriate products or not.
Many oil and gas companies have been accused of greenwashing in recent years. Critics contend that their environmental efforts are misleading and misrepresentative of the true damage they do.
Another stance on companies involved in greenwashing is that any environmental efforts they do are better than none, as long as they are actually involved in some positive ecological projects.
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This glossary post was last updated: 28th March, 2020 | 1 Views.