Business, Legal & Accounting Glossary
In trademark law, a word or symbol commonly used to describe an entire type of product or service rather than to distinguish one product or service from another. An example is “raisin bran,” used by several manufacturers of breakfast cereals to describe their products. Generic marks never receive protection because they don’t serve the basic function of marks, which is to distinguish goods and services in the marketplace.
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark’s holder. The process of a product’s name becoming genericized is known as genericide.
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This glossary post was last updated: 22nd April, 2020 | 3 Views.