Define: Flighting

UK Accounting Glossary

Definition: Flighting

Quick Summary of Flighting

A technique for scheduling broadcast commercials

What is the dictionary definition of Flighting?

Dictionary Definition

Flighting is an advertising timing strategy where advertisements or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.


Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Flighting. Payroll & Accounting Heaven Ltd. April 03, 2020
Chicago Manual of Style (CMS):
Flighting. Payroll & Accounting Heaven Ltd. (accessed: April 03, 2020).
American Psychological Association (APA):
Flighting. Retrieved April 03, 2020, from website:

Definition Sources

Definitions for Flighting are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 28th December 2019.