Define: Flighting

UK Accounting Glossary

Definition: Flighting


Quick Summary of Flighting


A technique for scheduling broadcast commercials



What is the dictionary definition of Flighting?

Dictionary Definition


Flighting is an advertising timing strategy where advertisements or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.


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Flighting. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. April 03, 2020 https://payrollheaven.com/define/flighting/.
Chicago Manual of Style (CMS):
Flighting. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. https://payrollheaven.com/define/flighting/ (accessed: April 03, 2020).
American Psychological Association (APA):
Flighting. PayrollHeaven.com. Retrieved April 03, 2020, from PayrollHeaven.com website: https://payrollheaven.com/define/flighting/

Definition Sources


Definitions for Flighting are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 28th December 2019.