Doing Business As

Business, Legal & Accounting Glossary

Definition: Doing Business As

Full Definition of Doing Business As

If the name in use in the course of operation for a business differs from the legal name of the entity, that business is said to be “doing business as” whatever name it has chosen to use. The flexible “doing business as” technique has several applications. A legal entity can be created in advance without concern for the name selected then later appropriated for a new venture by selecting a name for doing business as. Doing business as an assumed name facilitates rebranding. Legally distinct but related business entities may collectively all be doing business as a single entity for liability reasons. For many years the old American Telephone and Telegraph Company was doing business as AT&T, before eventually changing its legal name to AT&T. At that point, it was no longer simply doing business as AT&T. Many businesses today are doing business as something other than their official or original name. Doing business as is usually abbreviated as DBA.

Cite Term

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Page URL
Modern Language Association (MLA):
Doing Business As. Payroll & Accounting Heaven Ltd. September 16, 2021
Chicago Manual of Style (CMS):
Doing Business As. Payroll & Accounting Heaven Ltd. (accessed: September 16, 2021).
American Psychological Association (APA):
Doing Business As. Retrieved September 16, 2021, from website:

Definition Sources

Definitions for Doing Business As are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 9th February, 2020 | 1 Views.