Business, Legal & Accounting Glossary
Distribution is a broader concept to deal with. In business and economics distribution is used in a singular perspective. In business, distribution is referred to as a process that makes available to the consumer a product or service for use. Distribution is one of the major aspects of the marketing process. A good after being manufactured needs to be distributed to get the actual value. Thus, distribution is one of the major elements of the four major elements of marketing mix like product, pricing, and promotion.
The process of distribution is carried by several channels. Direct selling is the grassroots level of the channel of distribution. This takes place when selling is done by mail order, internet facility or through telephones. Distribution can take place through agents also. Producers often engage agents who sell products on their behalf. Distributors also known as wholesaler do the job of selling products to the retailers. Retailers who are also known as dealer and reseller are responsible for selling goods to the customers. Advertisement policy is also regarded as a channel for distribution, which is used mainly for consumption goods.
Distribution in economics is a statistical term used to denote the frequency of various levels of data. Distribution can be categorized into various forms depending on the trend of data. Major types of frequency distributions include normal distribution, binomial distribution, and Poisson distribution.
Frequency distribution that takes the shape of a bell is termed as normal distribution in economics. Normal distribution comprises of two major properties like there is a least propensity of a normal distribution to produce unusual values. The other is property of symmetric distribution.
Apart from normal distribution, Poisson distribution is widely used in probability theory and statistics. Poisson distribution is known as a discrete probability distribution, which represents the probability of a certain number of events for a predetermined period of time. Here lie two conditions one is that the average rate of occurrence of the events is known and the other is that events should not depend on time.
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This glossary post was last updated: 29th March, 2020 | 7 Views.