Descriptive Mark

Business, Legal & Accounting Glossary

Definition: Descriptive Mark

Full Definition of Descriptive Mark

A trademark or service mark that describes the characteristics of the product or service to which it’s attached. For instance, “Jiffy Lube” describes its purportedly fast service. Marks judged to be descriptive are initially considered legally weak and don’t get much protection from the courts. If federal registration is sought, they are usually placed on the Supplemental rather than Principal Trademark Register, which also doesn’t provide much protection. After a descriptive mark has been in use for five years, however, it can be moved to the Principal Register on the theory that it has by that time become well known through public exposure.

Cite Term

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Page URL
Modern Language Association (MLA):
Descriptive Mark. Payroll & Accounting Heaven Ltd. September 26, 2021
Chicago Manual of Style (CMS):
Descriptive Mark. Payroll & Accounting Heaven Ltd. (accessed: September 26, 2021).
American Psychological Association (APA):
Descriptive Mark. Retrieved September 26, 2021, from website:

Definition Sources

Definitions for Descriptive Mark are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 22nd April, 2020 | 0 Views.