Business, Legal & Accounting Glossary
In radio and TV broadcasting, fairly standard divisions (based on audience composition) of a 24-hour day for scheduling commercials.
television, radio A part of the day in which a type of radio or television program apropos for that time period is aired.
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio or television program apropos for that time period is aired. Television programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
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This glossary post was last updated: 25th March, 2020