Define: Concentric Diversification

UK Accounting Glossary

Definition: Concentric Diversification


Quick Summary of Concentric Diversification


A growth strategy in which a company seeks to grow and develop by adding new products to its existing product lines to attract new customers.



What is the dictionary definition of Concentric Diversification?

Dictionary Definition


A type of diversification in which a company acquires or develops new products or services (closely related to its core business or technology) to enter one or more new markets.


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Synonyms For Concentric Diversification


convergent diversification


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Concentric Diversification. PayrollHeaven.com. Retrieved February 20, 2020, from PayrollHeaven.com website: https://payrollheaven.com/define/concentric-diversification/

Definition Sources


Definitions for Concentric Diversification are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • BusinessDictionary.com
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 8th January 2020.