Concentric Diversification

Business, Legal & Accounting Glossary

Definition: Concentric Diversification

Concentric Diversification

Quick Summary of Concentric Diversification

A growth strategy in which a company seeks to grow and develop by adding new products to its existing product lines to attract new customers.

What is the dictionary definition of Concentric Diversification?

Dictionary Definition

A type of diversification in which a company acquires or develops new products or services (closely related to its core business or technology) to enter one or more new markets.

Synonyms For Concentric Diversification

convergent diversification

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Concentric Diversification. Payroll & Accounting Heaven Ltd.
February 02, 2023
Chicago Manual of Style (CMS):
Concentric Diversification. Payroll & Accounting Heaven Ltd. (accessed: February 02, 2023).
American Psychological Association (APA):
Concentric Diversification. Retrieved February 02, 2023
, from website:

Definition Sources

Definitions for Concentric Diversification are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 17th January, 2020 | 0 Views.