UK Accounting Glossary
A growth strategy in which a company seeks to grow and develop by adding new products to its existing product lines to attract new customers.
A type of diversification in which a company acquires or develops new products or services (closely related to its core business or technology) to enter one or more new markets.
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Definitions for Concentric Diversification are sourced/syndicated and enhanced from:
This glossary post was last updated: 8th January 2020.