Concentric Diversification

Business, Legal & Accounting Glossary

Definition: Concentric Diversification


Concentric Diversification

Quick Summary of Concentric Diversification


A growth strategy in which a company seeks to grow and develop by adding new products to its existing product lines to attract new customers.




What is the dictionary definition of Concentric Diversification?

Dictionary Definition


A type of diversification in which a company acquires or develops new products or services (closely related to its core business or technology) to enter one or more new markets.


Synonyms For Concentric Diversification


convergent diversification


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October 05, 2022 https://payrollheaven.com/define/concentric-diversification/.
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Concentric Diversification. PayrollHeaven.com. Payroll & Accounting Heaven Ltd.
https://payrollheaven.com/define/concentric-diversification/ (accessed: October 05, 2022).
American Psychological Association (APA):
Concentric Diversification. PayrollHeaven.com. Retrieved October 05, 2022
, from PayrollHeaven.com website: https://payrollheaven.com/define/concentric-diversification/

Definition Sources


Definitions for Concentric Diversification are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 17th January, 2020 | 0 Views.