Business, Legal & Accounting Glossary
The process of identifying and evaluating the distinguishing characteristics of a base of customers in order better understand their needs, purchasing behavior, value orientation and motivations for purposes of segmentation and target marketing. Customer data is continuously gathered through transaction data, customer feedback, focus groups, and product testing.
To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.
Definitions for Customer Analysis are sourced/syndicated and enhanced from:
This glossary post was last updated: 20th November, 2021 | 0 Views.