A successful company has employees who are able to effectively brainstorm – to think out of the box in order to creatively solve problems. Overly rigid corporate environments are often restrictive and not conducive for the free flow of ideas, while employers who afford their employees free time to pursue pet projects, like Google, may have an easier time in brainstorming sessions. A change of environment from the typical board meeting room may be a great catalyst for a brainstorming session to let employees feel free to express their ideas. Before a brainstorming session, send out an e-mail to your employees letting them to know the problem to be addressed, and that everyone will be required to bring a unique idea to the table. This gives them time to think of not only one, but numerous ideas that will unlikely be brought by another employee.