Business, Legal & Accounting Glossary
An educational report made available to the public that expounds on a particular industry issue.
A white paper is a written document that informs the recipient about the benefits and specifications of a certain ideology, product or service. It is an informational piece designed to provide a detailed description of something being offered.
This term was initially employed to define government or politics-related documents that aimed to convince the population about certain ideas, normally to promote an agenda or a political campaign. Nevertheless, the term has been adopted by the marketing community as a way to identify a sales or marketing document that comprehensively describes a solution, a product or a service.
There are basically three types of marketing-related white papers: backgrounders, numbered lists and problem/solution papers. Each of them has a different purpose but they all contain factual information to support the benefits and applications of what is being sold.
Backgrounders have a deeper technical description that contains the main attributes, components and parts of the product.
Numbered lists often include tips and frequently asked questions answered accordingly to increase customers’ acceptance.
Finally, problem/solution white papers are normally presented to deal with specific needs of certain target groups by describing the way the company wants to deal with it through its product or service proposal.
To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.
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This glossary post was last updated: 28th December, 2021 | 0 Views.