Value Proposition

Business, Legal & Accounting Glossary

Definition: Value Proposition

Value Proposition

Full Definition of Value Proposition

Value Proposition of a key statement by a company or business firm outlining the reasons for the buyers (consumers) to buy or use the services of that particular company or business. Value Proposition statement should convince the customers to buy that particular product or service. Companies must always attempt to keep the consumers well aware of their Value Proposition. If the companies fail to ensure this, they have to pay a high price as their sales falters and revenues and profits are adversely affected. At the same time, as a consumer, we all should watch the Value proposition with circumspect and try to understand it fully and weigh the same against other value Propositions from other competing firms and companies offering similar products and services.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Value Proposition. Payroll & Accounting Heaven Ltd.
May 25, 2022
Chicago Manual of Style (CMS):
Value Proposition. Payroll & Accounting Heaven Ltd. (accessed: May 25, 2022).
American Psychological Association (APA):
Value Proposition. Retrieved May 25, 2022
, from website:

Definition Sources

Definitions for Value Proposition are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 25th January, 2022 | 0 Views.