Business, Legal & Accounting Glossary
A pricing technique designed to allow a business to charge each potential customer the most that he or she would be willing pay for a given product or service. The product or service is first offered at the highest price that customers will pay, and the price is incrementally dropped until it reaches a level designed to be viable for the long term.
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This glossary post was last updated: 16th November, 2021 | 0 Views.