A fictitious name, also known as a trade name, assumed name, or doing business as (DBA) name, is a name used by a business or individual that does not include the legal name of the owner or owners. This name is often registered with the appropriate government authority to inform the public of the true identity of the entity conducting business under that name. Fictitious names are commonly used by sole proprietors, partnerships, and corporations to operate under a name that differs from their legal entity name. Registering a fictitious name helps ensure transparency and enables consumers to identify the true owners of a business. It also allows businesses to create a distinctive brand identity while maintaining legal compliance.
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This glossary post was last updated: 29th March 2024.
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