Business, Legal & Accounting Glossary
The collective actions, including the searching, evaluation, selection, purchasing, consuming, disposing of products, taken by consumers in determining which goods and services hold the most value for meeting their wants and needs. Marketers study consumer buying behavior to determine the influence of psychological, sociological, demographical, and cultural factors have on buying decisions.
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This glossary post was last updated: 20th November, 2021 | 0 Views.