Business, Legal & Accounting Glossary
Aunt Millie is a derogatory term referring to a novice investor implying they are uninformed or unsophisticated. Experienced investors may refer to a simple or straightforward investment as one that may be attractive to Aunt Millie. The term also insinuates this type of investor may not understand the risk of the investment in relation to the potential gains. This term is often used on Wall Street.
It is considered good practice by financial advisers and brokers to not recommend sophisticated, complex, or risky investments to Aunt Millies.
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This glossary post was last updated: 2nd April, 2020 | 4 Views.