Astroturfing

Business, Legal & Accounting Glossary

Definition: Astroturfing




Full Definition of Astroturfing


Astroturfing is the act of creating a false sense of grassroots support using online forums. It involves artificially creating a positive online buzz through: writing fake glowing reviews about goods and services, publicizing through blogs that benefit from giving good reviews to particular products, creation of illusory communities for “customers” to share product opinions (which are, in actuality, closely controlled by the company itself), and creating entire organizations to give the appearance of 3rd party objectivity to what is actually self-interested promotion.


Cite Term


To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
https://payrollheaven.com/define/astroturfing/
Modern Language Association (MLA):
Astroturfing. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. October 16, 2021 https://payrollheaven.com/define/astroturfing/.
Chicago Manual of Style (CMS):
Astroturfing. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. https://payrollheaven.com/define/astroturfing/ (accessed: October 16, 2021).
American Psychological Association (APA):
Astroturfing. PayrollHeaven.com. Retrieved October 16, 2021, from PayrollHeaven.com website: https://payrollheaven.com/define/astroturfing/

Definition Sources


Definitions for Astroturfing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 8th October, 2021 | 0 Views.