Business, Legal & Accounting Glossary

Definition: Astroturfing


Full Definition of Astroturfing

Astroturfing is the act of creating a false sense of grassroots support using online forums. It involves artificially creating a positive online buzz through: writing fake glowing reviews about goods and services, publicizing through blogs that benefit from giving good reviews to particular products, creation of illusory communities for “customers” to share product opinions (which are, in actuality, closely controlled by the company itself), and creating entire organizations to give the appearance of 3rd party objectivity to what is actually self-interested promotion.

Related Phrases

Computer Crime

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Astroturfing. Payroll & Accounting Heaven Ltd.
August 12, 2022
Chicago Manual of Style (CMS):
Astroturfing. Payroll & Accounting Heaven Ltd. (accessed: August 12, 2022).
American Psychological Association (APA):
Astroturfing. Retrieved August 12, 2022
, from website:

Definition Sources

Definitions for Astroturfing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 8th October, 2021 | 0 Views.