Affinity Marketing

Business, Legal & Accounting Glossary

Definition: Affinity Marketing


Quick Summary of Affinity Marketing


Marketing targeted at a specific audience that shares common interests connected to a product. Also, a campaign sponsored through cooperation between different companies.



Examples of Affinity Marketing in a sentence


Using affinity marketing, a campaign can go directly to a target audience, and you will save time and money.
The price of postage has gone up so much that it makes sense to focus on affinity marketing instead of sending out mass mailings.


Cite Term


To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
https://payrollheaven.com/define/affinity-marketing/
Modern Language Association (MLA):
Affinity Marketing. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. December 05, 2020 https://payrollheaven.com/define/affinity-marketing/.
Chicago Manual of Style (CMS):
Affinity Marketing. PayrollHeaven.com. Payroll & Accounting Heaven Ltd. https://payrollheaven.com/define/affinity-marketing/ (accessed: December 05, 2020).
American Psychological Association (APA):
Affinity Marketing. PayrollHeaven.com. Retrieved December 05, 2020, from PayrollHeaven.com website: https://payrollheaven.com/define/affinity-marketing/

Definition Sources


Definitions for Affinity Marketing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 13th February, 2020 | 1 Views.