Affinity Marketing

Business, Legal & Accounting Glossary

Definition: Affinity Marketing

Affinity Marketing

Quick Summary of Affinity Marketing

Marketing targeted at a specific audience that shares common interests connected to a product. Also, a campaign sponsored through cooperation between different companies.

Examples of Affinity Marketing in a sentence

Using affinity marketing, a campaign can go directly to a target audience, and you will save time and money.
The price of postage has gone up so much that it makes sense to focus on affinity marketing instead of sending out mass mailings.

Cite Term

To help you cite our definitions in your bibliography, here is the proper citation layout for the three major formatting styles, with all of the relevant information filled in.

Page URL
Modern Language Association (MLA):
Affinity Marketing. Payroll & Accounting Heaven Ltd.
January 24, 2022
Chicago Manual of Style (CMS):
Affinity Marketing. Payroll & Accounting Heaven Ltd. (accessed: January 24, 2022).
American Psychological Association (APA):
Affinity Marketing. Retrieved January 24, 2022
, from website:

Definition Sources

Definitions for Affinity Marketing are sourced/syndicated and enhanced from:

  • A Dictionary of Economics (Oxford Quick Reference)
  • Oxford Dictionary Of Accounting
  • Oxford Dictionary Of Business & Management

This glossary post was last updated: 13th February, 2020 | 2 Views.