UK Accounting Glossary
Marketing targeted at a specific audience that shares common interests connected to a product. Also, a campaign sponsored through cooperation between different companies.
Using affinity marketing, a campaign can go directly to a target audience, and you will save time and money.
The price of postage has gone up so much that it makes sense to focus on affinity marketing instead of sending out mass mailings.
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This glossary post was last updated: 13th February 2020.